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Forthea Weekly: Facebook Expected to Launch New Premium Ad Units
Facebook is currently preparing an impressive launch for Facebook ads, scheduled to happen next week in New York City. Facebook has plans to upgrade their current ad platform to premium ad units on...
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Facebook’s New Premium Ad Units & Reach Generator Tool | Part 2
You may remember my recent blog post covering Facebook’s New Premium Ad Units, which have been branded “Sponsored Stories”. I’ve discovered that Facebook’s new “Sponsored Stories” will be shifting the...
View ArticleA/B Ad Testing – Always be Testing
A/B Ad Testing Definition: A/B ad testing, also known as split testing or bucket testing is the process of testing specific elements within an ad. For example, you can test copy text, layout and...
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Online & Facebook Advertising Tips
With the new year, it’s the perfect time for housekeeping! At Forthea, we are doing this with our Houston online advertising and search engine optimization disciplines. In this blog post, we want to...
View ArticleSocial Media Marketing Myths
Social media is all around us today. With a new social platform seeming to come out each year, myths and questions if they are good for your brand will begin to surface. Here are some of the most...
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5 Facebook Posts That Will Boost Engagement
We’ve all seen it and unfortunately many of us have been guilty of it ourselves as well. The uber boring business Facebook page, you know, the ones with no comments, barely any friends and the only...
View ArticleInternet Marketing Strategies – Creativity in Solitude or Collaboration?
Internet marketing professionals today know creativity is as important to a campaign as is gathering and analyzing data. A smart analysis of data can show you what direction to take, what is working...
View ArticleGoogle Authorship: Share Your Expertise Build Author Rank
Interest in Goggle Authorship continues to grow as more people anticipate the search giant moving toward Author Rank as a search ranking factor. Whether the day comes or not, claiming authorship of...
View ArticleGoogle Authorship: Will Businesses Without It Fall Behind?
Google Authorship and the move toward author rank are hot topics in 2013, but some businesses are reluctant to take advantage of the evolving program. Many business owners and executives prefer their...
View ArticleHow to Run Successful Online Marketing during the Holidays
Ready or not, “Tis the season” is right on our heels. If you’re an online marketer or advertiser, the holiday season has already begun! Whether you’re doing SEO in Houston or ecommerce, the internet...
View ArticleForthea President Makes Top 40 Under 40 List
Forthea President Christopher Pappas has been honored as a member of the Houston Business Journal 40 Under 40 Class of 2013. The award profiles top young business leaders in the Houston area “who...
View ArticleHoliday Marketing Tips & Strategies: 5 Trends You Need to Watch
With the holiday sales rush right on our heels, let’s take time to refresh ourselves with some of the final marketing prep steps to look over. Talking holiday marketing tips and strategies, an ounce...
View ArticleContent Marketing ROI: the Value of Content for Lead Generation
As digital marketers who specialize in lead generation, we at Forthea are constantly collecting and analyzing data to fine-tune our strategies and produce better results for each dollar spent by our...
View ArticleForthea’s Online Marketing Awards Demonstrate Results
At Forthea, we consider our work successful when clients exceed their goals, receive an excellent return on their marketing investment, and are satisfied, if not impressed, with the services we...
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